1 - Scope and Objectives

The aim of this competition (the “Competition”) is to produce an architectural proposal for the design of a new multifunctional building in Pedrignano (Parma), provisionally called the “Barilla Pavilion” (“Project”), and to identify an architect and a team capable of subsequently developing and implementing the Project in close cooperation with Barilla’s representatives and consultants.

2 - Competition process

The process will involve a two-stage architectural competition promoted by Barilla G. e R. Fratelli S.p.A. (“Barilla”) and run by Luca Molinari Studio, an independent consultancy with experience in competition management, architecture curatorship, research and publishing. The competitionwill aim to gather architectural proposals from both emerging designers and established firms.


The first stage of the competition is an open call, based on an anonymous design proposal submitted through the Barilla Pavilion International Competitionwebsite at (pavilion-competition.barilla.com) (the “Website”). Participants will be asked to submit an outstanding concept design for a new addition to the Barilla Campus in Pedrignano. 

After the submission deadline, the jury panel (“Jury Panel”) - that reflecting the competition's multidisciplinary nature, will be composed by top Italian and international professionals with different backgrounds -will select a shortlist of proposals which will move forward to stage two, during which the first concept design will be further developed.


A kick-off workshop in Pedrignano will be organized at the beginning of the second stage. During the workshop, the shortlisted architects will receive a second “design brief” containing additional detailed information about the vision and the program, which will be needed in order to develop the Project.

During Stage Two, the shortlisted architects/firms, will be asked to expand their proposals based on the concept submitted in the first stage of the competition.

After the submission deadline, the Jury Panel will evaluate each proposal, and select a winner of the competition.

3 - Eligibility

No employee of Barilla or of its subsidiaries or affiliated companies, nor his/her Family Members (meaning his/her mother, father, spouse, son, daughter, sibling, stepchild, stepparent, parent in law, brother in law, sister-in-law, grandchildren, uncles, aunts, nieces andnephews) shall be permitted to enter the Competition. The components of the Jury Panel, the consultants and collaborators of Barilla in relation to the Competition and their Family Members (as defined above) shall also not be entitled to enter the Competition.

Stage one of the Competition shall be open only to professionals who can demonstrate that they are entitled to practice as an architect in the country in which they are qualified or in the country in which they currently reside or practice. All participants must be legally registered and licensed architects in their own country. All of the above-mentioned requirements must be met. Competitors will be required to provide proof of their membership of the Professional Register of Architects in their own country. The architects who eventually will win the competition must be prepared to timely take all steps necessary for them to meet the requirements of applicable Italian legislation in order for them to assume all of their duties and responsibilities needed to practice as licensed architects in Italy, in connection with the Pavilion. Failure to meet such requirements in time for the planned start of the Project will cause the exclusion from the competition.

4 - Technical Requirements for the Presentation of Projects

All Project’s technical requirements, and  submission conditions will be accessible from a private download area of the dedicated Website, which will be accessible by the participants after the registration procedure will be completed. 

The contents available for the participants in the download area of the Website will include  all materials useful to develop the Project. The main content is the brief book (“Design Brief”) that will serve as guiding document for the design process, and spells out exactly what the participants need to present, and the constraints within which they need to do it. In Stage Two, the shortlisted architects will be given further detailed briefing, through a second Design Brief. The others digital attachments could be pictures, images, videos and technical documentation to support the design process.

Proposals submitted within the framework of the Competition shall be original and innovative and meet the requirements set out in the Design Brief. Projects shall be submitted in compliance with the following instructions:


The submission of the Project shall include the following materials:

A -  Book- A4// maximum size 50MB - format PDF

A book of 10 to 15 pages in length should be submitted, containing a mix of text (no more than 10.000 characters,including spaces) and media such as diagrams, sketches, photographs, explaining your concept.

B -  Board- A0// maximum size 25MB - format PDF

The Board should show the concept design for the new Barilla Pavilion and may contain drawings, renderings, diagrams etc.

The overall size of the submission (A+B) must be no more than 75MB for each participant.

Along with the materials above the submission will be completed with the upload of:

C - n.2 Thumbnail// maximum size each image 4MB - 1680x1200 pixel – format JPG
Those images will be used in the Website as a short preview of your design proposal. 

D - A signed copy of the document “Terms and Conditions”, that all the participants will find in a printable version in the download area of the Website. This document must be signed from the Team Leader and uploaded on the personal area of the Website. It is understood that the document will not be accessible from the Jury Panel and the technical committee, during the evaluation of the Project, in order to preserve the anonymity of the competition. The signed acceptance of the terms and conditions is mandatory, only the participants who uploaded successfully terms and conditions will be eligible for the Second Stage.

IMPORTANT NOTE: in the first stage of the competition, the materials described at point A, B and C above must be submitted through an anonymous procedure. Accordingly, there should be no identification marks, logo or branding on such materials. Failure to comply with this requirement will lead to disqualification.

It is responsibility of the participants to ensure that names and other identifying information are not included in the documents listed at points A, B and C above. Please remember to remove the author name details and property details in the information panel of the submitted files.

Please remove identifying information from the file title when you submit the files listed at points A, B and C, replacing it with the following titles:



C_image 1

C_image 2

A COMPETITION ID will be automatically generated from the system when the registration at the competition will be completed through the dedicated Website. The unique code (“Competition ID”) will be the only code to identify each participant.


All the requirements will be defined in the second design brief.

5 - Evaluation Criteria

The Jury Panel, will evaluate the Projects on the basis of the following criteria:

-Consistency with the guidelines in the Design Brief

-Quality of the Architectural Design

-Extent to which Projects succeed in reflecting and communicating company values

-Appropriateness of the proposal

-Completeness of the Project and drawings

Submissions will be disqualified if they exhibit one or more of the following:

-Lack of adherence to submission requirements

-Poor quality of the Project

-Poor organization of material

-Lack of specificity with regard to the required elements

Barilla reserves the right to select no winning Project if, in its judgment, none of the Projects submitted are considered satisfactory in terms of the mission and requirements set out in this document.

6 - Project selection and Timeline

6.1 - Deadline

The first Stage Projects must be submitted through the private area in the competition Website by the 1stJune 2018, 00:00 Central European Time (CET).
An automatic confirmation message will be sent out to Participants e-mail address upon Project submission.

6.2 - Stage One

Barilla Selection Panel will select the best Projects (7-10)* for participation in Stage Two of the process. The timing of the selection process can change according to the number of submissions received in the Stage One.

The Jury Panel will be assisted by a Technical Committee responsible for verifying the requested materials and assisting the Jury Panel in the preliminary proceedings and during the competition selection process. The Technical Committee will carry out a preliminary review on each Project presented and a verification that the preliminary design document requirements have been satisfied. All decisions are at the full and exclusive responsibility of the Jury Panel of the Competition.

*note: The Jury Panel reserves the right to choose a varying number of participants for the Second Stage of the competition in relation to the quality of the proposals presented in the Stage One.

6.3 - Stage Two
As part of the final evaluation session, which is scheduled to take place approximately in mid-September 2018, all Stage Two Participants will be required to give a presentation of their Project.

6.4 - Selection Winners

The best Project selected from amongst the Stage Two Participants by the Jury Panel will be proclaimed the “winner” of the Competition, at the sole discretion of the Jury Panel. By accepting to participate to the Competition, the Participants accept and acknowledge that the choices made by the Jury Panel shall not be subject to any challenges, also duly taking into account that aesthetic, inspirational and other criteria which may depend on certain personal feelings could be used in making such choices.

The Jury Panel reserves the right to select no winning Project if, in its judgment, none of the Projects submitted are considered satisfactory in terms of the mission and requirements set out in this document.

7 - Communications

During the first stage of the Competition, all communications and questions must be sent/asked via (https://pavilion-competition.barilla.com/faqWEBSITE FAQs only.

IMPORTANT NOTE: All the communication addressed to other won’t be answered, if not addressed to FAQ’s form in Barilla Pavilion Competition Website. Here the participants will find the answers to frequently asked questions (FAQ) and a form for information requests.

8 - Language

The official language of the competition is English. All entries must be in English, including all additional information. Only competition entries submitted in English will be assessed.

9 - Copyright and use

9.1. The Design Brief has been produced by Luca Molinari Studio from contents provided by the client Barilla and its consultants. The contents in the Design Brief are intended for use only in the architectural selection process for the Barilla Pavilion International Competition. 

All materials in the Design Brief and any digital attachments availablein the download areaof the Website, are confidential and may also be privileged. Any use of such materials  for any purpose other than the Barilla Pavilion International Competition Project is strictly prohibited.

9.2. Each Participant in the Competition hereby acknowledges and represents that it is entitled to take part in the Competition and to assign all rights to its submission to Barilla. Each participant hereby further acknowledges and agrees that Barilla and any third party authorized by Barilla may display and publish any and all Projects (this shall include all elements of the Project, such as material, paper, etc.) in their publications and on their websites and any other media now in existence or that may be created in the future. Each Participant hereby grants Barilla the exclusive, worldwide, irrevocable, royalty-free license to use, display, publish, transmit, copy, make derivative works, edit, alter, store, reformat, and sublicense the Projects, including, by way of example but without limitation, for purposes of Barilla having any Project, or portion thereof, realized, implemented, exploited, or possibly further developed, by any third parties chosen at Barilla’s sole discretion.

9.3. Barilla may, at its sole discretion, reject, edit, remove or disable access to any Project, screen, filter and/or monitor information, edit, refuse to distribute or remove the same for any reason whatsoever.

9.4.The Projects and any information submitted by the Participants must be personal and related specifically to the Participants. The Participants, by submitting the Project, warrant that the Projects and all information submitted do not infringe any third party’s copyright, patent, trade secret or other proprietary or intellectual property rights, do not violate the right of privacy or publicity or any other rights of any third party or otherwise violate any other applicable law, do not contain anything which is libellous, defamatory, obscene, indecent, harassing or threatening, and is not subject to any prior claim, encumbrance or form and is not under consideration for publication elsewhere.

By submitting the Projects, the Participants moreover represent and warrant that they have appropriately cited and acknowledged all third parties who have contributed significantly in any aspects (whose possible rights have been fully acquired, at the sole care and expense of the respective Participant, for purposes of subsequent definitive transfer to Barilla hereunder), that all print and electronic copies of the Projects submitted by the Participants become Barilla’s physical property, regardless of whether or not Barilla publishes or exploits the Projects, that Barilla is not obligated to publish or exploit the Projects, and that Barilla is not responsible for any of Participants’ expenses incurred in connection with preparing the Project, nor will it pay the Participants any financial compensation if it publishes or exploits the same in any way. The Participants agree to indemnify and hold harmless Barilla and its affiliates, and all of their directors and officers from any damage or expense related to a breach of any of the representations and warranties hereof.

9.5. By taking part in the Competition, the Participants give their consent to the displaying, exhibiting, and publication of the Projects at an exhibition that will be organized by Barilla and its affiliates (for which Projects will be selected at the sole discretion of Barilla) and to the inclusion of the Project in publications by Barilla with no financial compensation.

Barilla will have the right to use, exploit or publish the Project as well as any drawing, image or other document or material submitted by any Participant for the purposes of the Competition, at any time, without any compensation or additional permission of the Participant. Furthermore, Barilla may utilise the forms and means of disclosure it deems most appropriate (cd burning, photocopies, slide duplication, etc.) without financial compensation.

9.6. Any moral and conception right in relation to the winning Project remain property of the Participant. The participants will:

  • Maintain the right to disseminate their work
  • Maintain the right to use their work in classes or lectures
  • Maintain the right to post their work on their own website and on their own Social Media Channels
  • Maintain the right to publish and archive their work 

However, by submitting the Project, the Participant grants Barilla a free, permanent, exclusive license without any territorial limit to use and exploit the architectural drawings, representations and model/s of the Project, as well as all entries submitted by the Participant. Barilla guaranteesthe right to give proper attribution to the author every time his work is used.

10 - Publication prohibitions

The Participants may not submit Projects containing any of the following materials:

·Illegal, slanderous, defamatory, offensive, fraudulent, pornographic, sexually explicit, threatening material or material violating privacy or the rights of the person, the parties involved or any third party

·Material which may represent, encourage or provide instructions for a crime or which may violate state, national or international laws

·Material violating the rights of industrial property or intellectual property of any person

·Material copied or inspired by third parties

·Material which may result in any way dangerous for minors

·Material promoting Barilla’s competitors

·Promotions, electoral campaigns, advertising or unsolicited incentives

·Material containing personal data of third parties

·Virus, malware or other hazardous files

·Material which may expose Barilla to any harm or liability of any type

The Participant is the sole person responsible for the published Project. If the Participant fails to comply with this norm, Barilla reserves the right (at its own and sole discretion) to exclude the Participant and/or invalidate the Project.

11 - Rights of Third Parties

By registering for the Competition and by submitting the Project, the Participant hereby represents and warrants, under its own and exclusive responsibility, to have all the necessary rights and authorizations to present the Project and that the use and the submission of the Project by the Participant in connection with the Competition does not entail any violation of rights of any third party.

12 - Indemnification

Luca Molinari Studio and Barilla shall not be held liable for damages of any kind whatsoever (direct, indirect, consequential, special, incidental, etc.) arising from technical failures of any kind, including but not limited to malfunctions, interruptions or disconnections in network hardware or software, any computer virus, any technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment or software, failure of any email or entry to be received, traffic congestion on the Internet, telephone lines or at any website.

By participating in the Competition and submitting the Project, the Participant hereby undertakes and agrees to fully indemnify Luca Molinari Studio and Barilla and their affiliates from and against any and all loss, damages, fees (including legal fees and costs incurred) and liabilities, whether criminal or civil, suffered by Luca Molinari Studio and Barilla as a result of any or all of the following:

13 - Data Protection – Power and responsibilities of Team Leader to represent and bind Participants of each team and Publicity

13.1.  By participating in the Competition and submitting the Project, the Participants accept to be bound by these Regulations, acknowledge having read the privacy policy published on the Website and consent to the processing of any personal data provided to Barilla and Luca Molinari Studio (this shall include addresses and electronic addresses) for the purposes of the Competition. The Personal data of the Participants will be stored in an electronic database located in the European Union for the duration and purposes of this Competition.

13.2. Enrolment for the Competition will take place through the filling of the form contained in the Website by each Participant, even if being part of the various teams wishing to participate to the Competition (“Team”). In the event that a leader of a Team of Participants (“Team Leader”) choses – in his sole responsibility - to fill also the forms of any of the Participants who are part of his/her Team, by doing so, such Team Leader shall represent and warrant to Barilla and Luca Molinari Studio that he/she has been granted all of the appropriate powers to act also in the name and on behalf of each such Participant(s) and that therefore the latter shall be bound by all of the provisions of these Regulations, shall be deemed to have made all of the representations and warranties, to have authorized all of the assignments, waivers, acknowledgements and consents (including, by way of example but without limitation, those relating to the protection of personal data) as if they had personally accepted these Regulations and all of the relating documents. In the latter case, the Team Leader shall be responsible towards Barilla and Luca Molinari Studio, should any of the above representations and warranties be untrue or violated.

13.3. Winners may be requested to take part in promotional activities. Luca Molinari Studio and Barilla reserve the right to use the names and addresses of the winners in any publication, both on paper and online.

14. Code of Ethical Conduct and Anti-corruption

The Participants hereby acknowledge that participation in the Competition assumes - to the extent applicable - full compliance with the principles contained in the Code of Ethical Conduct adopted by Barilla Group (the “Code”). By submitting the Project, the Participants therefore declare that they have full knowledge of the Code, as published on the website www.barillagroup.com and undertake to fully comply with the Code.

15. Jurisdiction

The Competition shall be governed by and construed in accordance with Italian laws and regulations. Any claim, dispute, action or proceeding relating to the Competition shall be subject to the exclusive jurisdiction of the Courts of Milan

16. Disclaimer

By participating in the Competition and submitting the Project, Participants declare that they have read and approved specifically all the above contractual terms and conditions, in particular those relating to selection of winners (6.4) copyright and use (9), rights of third parties (11), indemnification (12), power and responsibilities of Team Leader to represent and bind Participants of each team (13.2) and the jurisdiction (15).