“Everything is done for the future, forge ahead with courage”
A familiar volume, hovering between the archetypes of the house and the barn, introduces a civic presence within the productive landscape. It conveys a sense of solidity and balance while playing simultaneously with the emotions stirred by the subverted scale of the architectural elements. In its simplicity, the Pavilion keeps together the two main instances of Barilla, the house and the factory, coherent with a Family Company's representation. Inside, the project provides generous spaces for research, interaction, and contemplation.
FINALIST Atelier Uno
The site for the pavilion towards the entrance of the factory provides a perfect opportunity to, in a way, break with the green belt that surround the campus and closes it to the public. Allowing for a building that can act as a threshold between public and private areas. Furthermore, the project area has a relationship with both the Autostrada and Via Mantova, again an opportunity to allow for public access. For the pavilion we wanted to create a building that while still responding to the campus fabric, could break away from its orthogonal form. So that it can be understood that the pavilion, while respecting its past and history, relating itself to the campus, proposes a different formal approach.
Our motto is “Barilla Unwrap”. Our design is all about establishing a connection between Barilla, the factory and the
Pasta makers with the customer. Spaces are open and accessible to everyone, all functional areas have a simple concept
meant to be clear and understandable by all kind of visitors. Food and how is made is one of the most important Chapter
of the Novel to us.
Our pavilion represents the strong will of Barilla to “Open up” to the customer and be explored from the inside. This is the Barilla experience that we aim to inspire in visitors.
PAVILIONUOVO is a landmark structure, an iconic, identifiable, memorable and symbolic form as pavilion with strong connection to the Barilla brand, its history and future. It is an open, welcoming and flexible architectural concept full of rich spaces and experiences, designed to facilitate and encourage communication and community. The Pavilion’s forms, spaces, materials, uses, colours and symbols are built around and reinforce the principles, ethos that is Barilla.
Our project, starting from the ground level, acts as a visible and usable basis on a human scale in explaining, exposing and promoting the interest and research efforts accomplished by the company for its history and its future, in relation to the significant role played by Pietro Barilla, inventor and booster of the many positive meanings represented by his group, vector of necessity, quality and culture in relation to the spreading of food in the world along with a peculiar attention to paintings, sculpture and knowledge.
FINALIST Hof Architects
Standing on a central courtyard and characterised by an open and dynamic form, the Barilla Grain Pavilion
creates an intentional contrast to the otherwise hard, closed architecture of the surrounding area. Rising
seamlessly from the ground, the new Pavilion creates a transition between the factory on one side and the
landscape on the other.
The layout of the curved building follows the well-known classical architectural typology: the courtyard, atrium or arena, creating an authentic space that is rational, functional and symbolic.
FINALIST SPF Architects
The metaphorical connection that we are drawing with this name is both historical—the great forums constructed by the Romans during the era of the Republic, large open internal spaces that were used for everyday encounters between citizen and city— and a gesture to the modern concept of a more open and global economy—“forum” in a current context evokes ideological confrontation, culture, and social contact.
FINALIST UF Network
The concepts used to show the project come from the requests of this design competition aiming to develop a space that could be completely cut off from the industrial area and, in an ambitious way, could rise it to junction with nature and local culture, establishing new relationship with the community and a balance between aesthetics, tradition and technology.