“Everything is done for the future, forge ahead with courage”Pietro Barilla
In 2017, Barilla turned 140 years old.
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A market leader
— with a history of innovation and a vision for the future
— The Barilla Pavilion International Competition will represent a major milestone in the revamping of the Barilla Headquarters in Pedrignano (Parma), adding a landmark structure to a site that already has iconic status within the history of the brand.
— The competition, run by Luca Molinari Studio, will be held in two stages and will aim to gather architectural proposals from both emerging designers and established firms.
— Barilla is looking for talented designers capable of understanding and transmitting the company’s values. The competition process has been designed to help the company select a firm with the capabilities necessary to create a new piece of contemporary architecture that will also reinforce and promote the identity of the entire Parma area.
— integrate within and engage with the local community and cultural offer in the Parma area, entering into dialogue and collaborating with the relevant institutions
— act as a point of departure in the re-imagination of the Pedrignano industrial complex– heralding a shift from production to dialogue and exchange with the public
— have a strong and expressive architectural character and act as a new local landmark for the territory, symbolizing a trajectory towards the future.
— constitute a flexible, cutting-edge space, open 365 days a year and suitable for both large and smaller scale events.
— demonstrate cutting-edge credentials and sustainability in its architectural choices and the building techniques employed.
This shall apply not only to the lifespan of the building - which is envisaged as being as energy-efficient as possible - but also throughout the construction process, i.e. in terms of the use of suitable materials and techniques.
— In the '70s the newly built Pedrignano Campus was able to boldly embody a different aesthetic of the modernity. The new intervention, has to be the result of a strong experimental research in which form and space materialize a challenge for the future.
— For this reason the new architectural volume will be located in a strategic area of the existing Barilla Campus: at its entrance
The complete brief
To see all the documents about the construction site please join the Barilla Pavilion International Competitionregistration
— Participate by sending your project and all the necessary documentation by 1st June 2018, 00:00 Central European Time (CET).
— the competiton is open to all the architects who are in legal capacity to practice architectural design in their own country.questions and answers (faq)
Basic information and CV
Questions and answers
Deadline for receiving entries
Announcement shortlisted architects*
Barilla Workshop in Pedrignano
(open to selected architects)
Kick off Phase 2
Questions and answers
Deadline Phase 2
*NOTE : The timing of the selection process can change according
to the numbers of submissions received in the Stage One.
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— write us, you can find your answer in FAQ area in a few days
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